Geo. Mason wines, a private label made exclusively for George Mason University, is a project that has been in development for over two years. With close collaboration between Siema Wines and George Mason University Foundation trustees, Our Cellars located in Hopland, California was selected to provide the two wines for this program. The wonderful, whimsical labels were designed by George Mason graphic design students, and the packaging and marketing campaigns are the work of George Mason marketing students. Most of the revenues generated by wine sales is donated by Siema Wines to scholarships for George Mason University students.
In April, 2022, Siema Wines was approached by George Mason University to create a Virginia wine in commemoration of their 50th year anniversary. It was a logical step for Siema to contact Chrysalis Vineyards, one of the most prestigious estates in Virginia, and the only winery in the world who works so widely with the Norton grape. With close collaboration, the 50th Anniversary wine was developed.